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Kewda is also known as “Pandanus Odoratissmus” and also called as king of Orissan fragrant flowers. Kewda incense has a very sweet fragrance and its more enchanting. Burning Kewda incense gives a soothing and pleasant effect to the brain nerves which gives you calm and soothing effect. The Kewda incense is burned in religious ceremonies and festivals to worship the deity and to purify the area when contacting with the deity. Incense which is associated with the dei ty is often burned both as an offering and show of respect for the deity and also to help the practitioner make a connection with the deity. Kewda incense attract specific aspects of God (Deities) and thus generate Divine Consciousness ( Chaitanya). Depending on the need of the hour, the specific deity or aspect of God that is attracted byt the fragrance in the incense stick will display savour (tarak) form or a destroyer (marak) form. For example, if a person is doing spiritual practice such as chanting and meditation and there are no negative energies troubling him, then the saviour form ofGod will be invoked If there are negative energies in the premises or affecting the person, mainly the destroyer for will be invoked to fight these negative energies.